We’ll help you establish a strategic plan that examines where you want your business to be in the next 3-5 years and exactly how you and your team can achieve these aims and objectives.
- Define the characteristics of your company in three to five years
- Identify your competitors
- Define your objectives and financial goals
- Include an effective implementation strategy to achieve your goals
How do we make a strategic plan for your business?
The strategy that we use at KTS is called SWOT
What Is a SWOT Analysis?
SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company’s competitive position and to develop strategic planning.
SWOT analysis assesses internal and external factors, as well as current and future potential.
- Strengths describe what an organization excels at and what separates it from the competition: a strong brand, loyal customer base, a strong balance sheet, unique technology, a great product and so on.
- Weaknesses stop an organization from performing at its optimum level. They are areas where the business needs to improve to remain competitive: a weak brand, higher-than-average turnover, high levels of debt, an inadequate supply chain, or lack of capital.
- Opportunities refer to favourable external factors that could give an organization a competitive advantage. For example, if a country cuts tariffs, a car manufacturer can export its cars into a new market, increasing sales and market share. In a lockdown situation what opportunities are there to either develop a new product or to change the way you do things to encourage more sales.
- Threats refer to factors that have the potential to harm an organization. Common threats include things like rising costs for materials, increasing competition, tight labour supply, another lockdown and so on.